What is motion graphics? In a nutshell, it is any form of graphics that uses technology to create an illusion of motion or transformation, in order to communicate messages, instructions, explanations, and elicit an emotional response. It includes films, videos, animated text, web-based animation for video and audio storytelling.
Beginning of motion graphics
Motion graphic dates back further than the digital revolution. Artists such as Marcel Duchamp, Walter Ruttman and Fernand Lager boldly experimented in mixing techniques and media for film animation.
Pioneers in the field are also considered Saul Bass, Pablo Ferro and John Whitney, who co-founded a company named Motion Graphics in 1960 to create motion pictures and television title sequence, and in the 70s he started to use digital processes for his work.
Saul Bass created effective, memorable title sequences for the film industry. He created a new type of kinetic typography and became famous for integrating a stylistic coherence between the designs and the films in which they appear.
Motion graphics combines different artistic skills
There has always been a debate about the line between motion graphics and full animation. Even if this line is often blurred, yet we can define motion graphic as animation with text as a major component, both in form of written and audio text. They are powerful messages that combine video, texts, spoken words, data visualization, special effects and 2D and 3D animation.
Even if software (Adobe After Effects, Flash, Cinema4d) provides powerful tools for artists, a motion graphic artist must have his own solid skills: mainly artistic skills, a deep knowledge of the state of the art software, and the ability to interact with other experts and designers.
Motion graphic in a visually-oriented society
There is no doubt that we live in a visually-oriented society. But motion graphic is more than impact images. It is image where the marriage of sound, effective copy, motion and graphic design come together exceptionally well, and can add depth and persistence to any message.
Motion Graphic can help you to create fun and engaging videos for many purposes. They can convey your vision as a brand, create macabre or retro imagery for a TV show, create awareness about a topic, explain a concept or a procedure, get a product in front of customers and increase sales.
Eventually, what we are learning from motion graphic is that in a visually oriented society we still need to start from a good concept, a good story and well chosen words.