The animation of the logo is a reflection of the creative process of an artist’s mind and Alchemist Digital working style. The dots represent the artists. They have been searched, selected, sorted and arranged, creating connections among them. In this way, we have a new triangular perimeter which is constantly changing. The triangle is in continuous evolution, always in search of new digital languages. It is the perfect synthesis of this process: the identity of Alchemist Digital logo. The same images also represent the birth of creative ideas. It starts from the concept of the triangle. The triangle is gradually developed, modified, transformed and recreated into lines, perimeters and traits in a continuous journey of connections and changes. The final intuition sets and defines the result, in this case: the logo of Alchemist Digital.
CLIENT: PERSONAL PROJECT